About Sungol

Sungol is the first food products brand of Roxan & Dara, which entered the market in 2020 with the production of tomato paste. With the goal of improving the quality of life for people who have limited time to cook and are looking for a high-quality meal made from healthy, fresh ingredients, the brand quickly expanded its product portfolio. Currently, Sungol’s product portfolio includes the following: tomato paste, pickled cucumbers, canned products. Sungol products are produced without preservatives and provide consumers with the opportunity for quick and easy cooking.

History of Roxan & Dara Company

Roxan & Dara Manufacturing and Trading Company entered the beverage market by introducing the Icy Monkey carbonated drink under the exclusive representation of Icy Monkey Austria. A few years later, this company also launched the EDGE energy drink brand under license from Icy Monkey. Then, with the successes Roxan & Dara achieved in the beverage industry, it further completed its product portfolio with the following brands:

•    Vinoga (pure grape juice)
•    Malibu (non-carbonated fruit drink)
•    Flavio (vitamin C drink)
•    Naturelin (plant-based milk)

Brand Mission

Improving consumers’ quality of life by providing diverse, high-quality meals made from healthy and fresh ingredients. This means the brand’s goal is not limited to offering delicious and healthy foods, but also includes overall improvement of consumers’ lifestyles. The brand strives to achieve this improvement in various ways:

•  Providing consumers with a complete meal in terms of taste, texture, and nutritional value by using the best ingredients and adhering to the highest   production standards
•  Addressing consumers’ concerns about preparing daily meals by saving time and making cooking easier
• Focusing on taste and creating an enjoyable experience beyond just eating a meal
• Product variety and offering consumers a sense of choice 

Brand Values

Brand values are the principles and beliefs that are reflected in all activities and communications between the brand and its customers. Here, we review each of the brand values:

1- High Quality
High quality means offering products that are made with the best ingredients, an exceptional taste, attractive packaging, and a precise, standardized production process. This value shows that the brand never sacrifices quality for faster production or lower costs. With this approach, the brand not only earns customers’ trust, but also builds a lasting and positive relationship with them.

2- Convenience
Convenience means the brand’s products are intelligently designed to make customers’ lives simpler and more comfortable. From quick meal preparation to suitable, portable packaging, everything is considered for fast and easy access to the products. In today’s world, where time is limited for many of us, this key value makes the brand a practical and ideal choice.

3- Desirable Taste
For the brand, desirable taste is not just a feature—it is a sensory experience. The brand strives to ensure that every bite consumers take is not only healthy and high-quality, but also has an exceptional and enjoyable taste. This experience makes customers not only enjoy the product, but also return to the brand to repeat that enjoyment.

Why are this mission and these values important?

• The mission and values serve as the main guide for all brand decisions and show what the brand offers and why it matters to its customers.
• These principles help the brand build its unique identity and stand out from others in a competitive market.
• They also create trust and loyalty among customers, because they know the brand pays attention to their needs and expectations.